Today’s product purchasing market is a quagmire of morally ambiguous sellers, faceless storefronts, and sketchy web shops. After wading though catalogs, “sales”, and pop-ups I’m here to tell you that there is hope. It comes in the form of the new wave of Direct To Customer web stores. The following shops distinguish themselves by transparency, morality, or championing American Manufacturing. If they were children none of them would be toilet trained yet but they’re growing quickly and for good reason. They’re great.
'Murica. Plain and simple. These guys are champions of American made products. Originally a Kickstarter darling, they were the highest funded fashion project of all time at their point of funding. They started by being the only, yes the only, people to make mens underwear in America.
Not only are all of their products created and produced in the USA but they also have the Bluelace Project (http://www.thebluelaceproject.com/) aimed at proving that modern consumers DO care where their things are produced and are willing to pay for quality. The face that they’ll send you a free pair of laces just for promoting their cause. A pretty reasonable trade if you ask me considering it’s a great, albeit self serving, campaign.
P.S. These guys make a hoodie they guarantee for 10 years. Yeah. 10. Years. I’ve never been able to keep one together for more than 18 months. http://www.flintandtinderusa.com/hoodies-jackets/hoodie
Sneakers. Good sneakers. Great sneakers actually. I recently received my first pair of Greats Royale in Black (nero). Greats Brand is big on value and quality through transparency. They make sure you know exactly what goes into each shoe, where it comes from, and what it should cost. No mark up means a happy wallet and some very fly feet.
Everlane are the transparency kings. Where do their products come from? Right here (https://www.everlane.com/factories). They basically give you a photographic tour of each factory. They even tell you how much it costs to make the item and what their markup is. Ballsy. It works. They care. Go check them out.
Favorite - Indigo Oxford. It’s awesome.